What do the colours used in a product implies to the users | Colour Theory Pt-4

Colour psychology covering meaning of each colours and how much they are liked based on the gender.

Each colour can have

• Positive Feelings

• Negative Feelings

Red

Positive connotations

• Excitement

• Love

• Power

• Energy

Negative connotations

• Danger

• Error

• Aggression

If used for danger/error — ensure to clarify the intent with a short description alongside the colour. For example, using it to show “invalid username/password”.

Yellow

Positive Connotations

• Creativity

• Happiness

• Optimism

• Friendliness

Example: McDonalds uses yellow to show the positive connotations as mentioned above.

Orange

Postive Connotations

• Sense of Warmth

• Inviting

• Success

• Confidence

Green

Positive Connotations

• Health

• Freshness

• Growth

If you want to design a project for eco-friendly products you can use green.

Blue

Positive Connotations

• Trust

• Calmness

• Peace

Negative Connotations

• Sadness

• Depression

Most tech and corporate website use blue

Hospitals also use blue.

Blue is the most preferred colour by all the users.

Violet

Positive Connotations

• Royalty

• Wealth

• Creativity

Due to its scarce in past, it was reserved for royalty. Also favourite colour for female users.

Pink

Positive Connotations

• Compassion

• Positivity

• Gender-Neutral

Brown

Positive Connotations

• Sense of coziness

Negative Connotations

• Dull

• Dirty

Associated with nature. Check the shades because light brown can look clean and dark brown can look dirty.

Black

Positive Connotations

• Elegance

• Luxury

• Sophistication

Negative Connotations

• Sorrow

• Sadness

Widely used for fonts, can also be used as background as long as using vibrant colour in foreground.

White

Positive Connotations

• Cleanliness

• Simplicity

• Minimalism

For simple and minimalistic website.

Whitespace means leaving some space empty for user to not feel overwhelmed.

Also helps colours to pop-out!

Gender Differences in colour Preference

Most liked colour by genders:

Male

Blue — 57%

Green — 14%

Black — 9%

Red — 7%

Yellow — 5%

Female

Blue — 37%

Purple — 23%

Green — 14%

Red — 9%

Black — 6%

Most disliked colours by genders:

Male

Brown — 27%

Orange — 22%

Violet — 22%

Yellow — 13%

Grey — 5%

Female

Orange — 33%

Brown — 20%

Grey — 17%

Yellow — 13%

Violet — 8%

References and useful resources

• Skillshare course by Arash Ahadzadeh — Create Amazing Color Schemes for Your UI/UX Design Projects

• Figma for design.

• Youtube Channel by Ran Segall: https://www.youtube.com/c/FluxWithRanSegall

• https://www.empower-yourself-with-color-psychology.com/